Policeman, lawyer, scientist, teacher. The very names of these professions already tells us what to expect when we meet one of them. We can take this idea further and the same cultural expectations exist, for example:  geography teacher (the bearded middle aged man with a corduroy jacket and suede elbow patches), maths teacher (straight laced, clever and a little nerdy), art teacher (gregarious, flamboyant and a little quirky), physical education teacher (the athletic but not to bright individual, the companion and the authority figure). These expectations help us to make decisions about people but they also limit what we can achieve and what is expected of us. Researchers suggest that these 'practices' tell us how to act to be considered part of our profession and our subject and that we deliberately adopt the stereotypical behaviours of our peers to fit in and to be considered 'one of the gang.' Unfortunately does this also mean that we adopt the mannerisms, pedagogies and curricular of our forefathers and our peers? Is this why innovative ideas don't always survive out of the training rooms and in the classrooms? Are media stereotypes more to do with meeting expectation rather than our real practice beliefs?